Ube

Historically, ube has been particularly important in the coastal and island nations of Southeast Asia and Melanesia for millennia. Like other yams, its flavor is mild—earthy and starchy with a hint of nutty sweetness—making it incredibly versatile. Ube blends seamlessly into a variety of dishes, complementing other ingredients without overpowering them. While it’s most commonly used in sweet recipes, such as desserts and baked goods, it also features in savory dishes and can even take center stage when baked, mashed, or prepared in other ways.

In addition to its flavor, ube’s vibrant purple color has made it a popular ingredient for transforming everyday foods into eye-catching treats. You’ve probably seen ube-flavored ice cream, cakes, pastries, smoothies, and more, all boasting that vivid purple hue.

Its unique combination of mild sweetness and visual appeal has earned it a devoted following far beyond its traditional roots—and honestly, we’re here for it too.

Uwajimaya carries fresh ube in our produce department and many ube-ified foods throughout our stores.